The SIMPLER framework was developed for the Behavioral Interventions to Advance Self-Sufficiency (BIAS) project ― the first major effort to apply behavioral insights to human services programs in the United States. SIMPLER summarizes several key behavioral concepts that can guide practitioners interested in using behavioral insights to enhance service delivery.
Final Report of the Behavioral Interventions to Advance Self-Sufficiency (BIAS) Project
The BIAS project tested behavioral interventions in child support, child care, and work support programs with nearly 100,000 low-income clients in eight human services agencies. Each site saw at least one significant, low-cost impact. The findings suggest that small environmental changes can enhance client-agency interactions and expanded behavioral strategies might help strengthen programs and policies.