Financial aid reduces dropout rates, yet college students are unaware of many financial resources available to them. The 2021 American Rescue Plan Act requires colleges to tell students they can apply for more aid. These evidence-based strategies can help schools create effective messages about aid to get positive responses.
Final Lessons from the EASE Project
This report presents findings from Encouraging Additional Summer Enrollment, which used behavioral insights in two informational campaigns, with and without tuition assistance, to encourage community college students to take summer classes. Both interventions increased enrollment and had a modest impact on credits earned and positive return on investment for colleges.
Students navigating the COVID-19 pandemic are facing new practical and financial concerns about continuing their studies. Colleges can encourage continued enrollment and boost student success by sending well-designed messages that address those concerns, simplify information, and offer support. This Issue Focus highlights proven strategies for communicating effectively.
Encouraging Additional Summer Enrollment
The EASE project demonstrates that it is possible to increase enrollment in summer courses and help students earn more credits using an informational campaign that incorporates behavioral science principles and tuition-assistance grants. Use this handbook to customize and implement your own summer enrollment informational campaign.
Two Proven Strategies to Boost Summer Enrollment
Summer courses can help students progress to graduation, but most students do not enroll in them. An informational campaign incorporating behavioral science, tested with and without tuition assistance, increased summer enrollment. This brief presents findings from the Encouraging Additional Summer Enrollment (EASE) project following the reinstatement of year-round Pell grants.
Using Behavioral Science to Encourage Postsecondary Summer Enrollment
Community college students who enroll in summer courses are more likely to graduate, but most do not attend during the summer. The Encouraging Additional Summer Enrollment (EASE) project uses insights from behavioral science to encourage more students to enroll in summer. This brief presents EASE’s Phase I findings.
A Case Study
Drawing from the Behavioral Interventions to Advance Self-Sufficiency (BIAS) project, this case study is designed as a teaching guide for students and practitioners. Using the example of an effort to increase participation in a tax-credit program, exercises help readers apply behavioral science principles to a real-life problem.
Too often, programs and policies do not consider the way people actually think and behave. Behavioral science demonstrates that even small hassles create barriers that prevent those in need of services from receiving them. This infographic provides a brief overview of how the Center for Applied Behavioral Science is improving social services by making use of behavioral insights.
Lessons from the BIAS Project
The Behavioral Interventions to Advance Self-Sufficiency (BIAS) project launched an intervention in California to engage families in a welfare-to-work program and another intervention in New York to encourage low-income single adults without dependent children to attend a meeting about an earnings supplement program intended to provide an incentive to work.
Using Behavioral Insights to Encourage People to Participate
Several low-cost behavioral messaging interventions boosted participant attendance at an optional informational meeting for Paycheck Plus, an earnings supplement program in New York City. This test is part of the Behavioral Interventions to Advance Self-Sufficiency project, sponsored by the federal Administration for Children and Families.