When COVID-19 upended normal operations at STRIVE, a workforce development nonprofit founded in New York, the Center for Applied Behavioral Science at MDRC documented the agency’s real-time innovations that allowed it to continue serving clients during the crisis. Greg Wise, STRIVE’s National Vice President, shared a first-hand account of the transition.
Final Lessons from the EASE Project
This report presents findings from Encouraging Additional Summer Enrollment, which used behavioral insights in two informational campaigns, with and without tuition assistance, to encourage community college students to take summer classes. Both interventions increased enrollment and had a modest impact on credits earned and positive return on investment for colleges.
Students navigating the COVID-19 pandemic are facing new practical and financial concerns about continuing their studies. Colleges can encourage continued enrollment and boost student success by sending well-designed messages that address those concerns, simplify information, and offer support. This Issue Focus highlights proven strategies for communicating effectively.
Encouraging Additional Summer Enrollment
The EASE project demonstrates that it is possible to increase enrollment in summer courses and help students earn more credits using an informational campaign that incorporates behavioral science principles and tuition-assistance grants. Use this handbook to customize and implement your own summer enrollment informational campaign.